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| Walt, doing it properly |
A couple of weeks ago I took delivery of a MacBook brimming with tech designed to help me deliver the kind of comms people expect these days - audio, video, animation.
I'm a big fan of animation as a tool to get messages across to people - especially in these days of skimming through content with your phone. Even the most pedestrian of messages can be livened up by putting the key points into a quick text-based animation and have them flying in and out over a colourful background, and it's hardly rocket science to create.
But back in the day (I'm talking early 2010s, folks) it was more of a punt. A case in point was a request from the organisation I then worked for to produce "one of those new whiteboard animations" to illustrate systems thinking. We knew there would be some cutting edge animation company out there who would do it for us using snazzy software, but we also knew we had zero budget to achieve it.
So we got our heads together and produced the below, by ourselves, with a budget of:
One (1) packet of Sharpie pens;
One (1) roll of lining paper;
One (1) shopping trolley to move the camera on;
One (1) empty police gymnasium;
Two (2) enterprising young(ish) comms people;
One (1) police inspector press-ganged into doing the narration.
To this day I have no idea how we possibly thought it would work, how I managed to do the entire drawing in one take, or what "systems thinking" is. But it's pretty impressive.
*We're Animaniacs (in case you were wondering)
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